Have you ever seen a fashion item in a magazine you loved and just had to have, only to be frustrated when you can't find it in store? Or have you spent precious time ringing around stockists only to find they don't have your size?

As Seen In comes to the rescue with a carefully and stylishly edited pick of the best fashion items as seen in the latest magazines and links you up to sellers with the click of a mouse! Magazine editor Celeste Mitchell launched the site in February 2009. Growing up on Queensland’s Sunshine Coast, Celeste knows all too well how annoying it can be to find an item you love and never find it when you hit the shops! That's why As Seen In allows you to purchase the items you love instantly, no matter where you live!